Finding a Fantastic Copywriter
If you have the desire to use the internet to make some cash, you'll need a website. If you want that site to help you be profitable, it needs to be really well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are effective. Some are crazily talented. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is easy. Here is how you can tell the difference.
Does the writer have a website of his or her own? Any copywriter that wouldl ike to write web copy needs to have a web site that houses their bio, their resume, several samples and whatever else they feel the need to share. If they don't have a website of their own, how can they help you with your own website? Pay attention to the copy on their web site also. If you notice lots of grammar and spelling errors, this is a terrible sign.
Do you respond favorably while you read the text on the copywriter's website? This involves more than simply noticing grammar and syntax errors. Does the web copy cause you to have any type of emotional response? Does the web site copy make you like the writer? Does the copy make you want to follow up and find out more about them? Does the copy make you feel like you should hire the writer right away? Does it make you want to run the other way? Does the website copy push you to recommended you read be angry? These are all vital reactions and you need to heed to them.
Do some more background search on the copywriter. Search for reviews on independent websites and online forums. It's not likely that you will find any negative reviews on the writer's own web site. You want to do a search for the writer's name to determine if there other are any testimonials or reviews on websites that aren't run by or able to be manipulated by the writer him or herself. Closely examine these testimonials. It is wise to ask the compywriter to provide you references as well. You must actually get a hold of each reference and get an honest opinion about the writer from each person.
See to it that you spend at least a little time browsing the samples supplied by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is especially crucial when you're trying to employ a writer who claims to be an expert in a particular area. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
There area number of ways to find out whether or not a copywriter is worth hiring. You need to do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.